Ouch on Rental Increases

My landlord / owner just raised our rent by approximately 7.5% quoting how he doesn't want to get behind on the market.

He sends me a newspaper article supporting his decision, but all that did was show me he matched the highest 'average' increase in the region.  Never mind that he's already $500, ... strike that, now charging almost $700 more than the unit that's almost identical next door.

Or that the rent he's charging is WAY over the average rents they're showing for the Bay Area in the article he sent me, so I'm not quite sure what that's about.

It's a bummer...  but I should have seen this coming.  He owns the place outright, so it's all profit for him.  Pretty cool... for him.