Monday, September 15, 2008

Junk Mail is on the Out, But...

by Bruce Simmons :

The unsolicited offers called junk mail that we all get from financial institutions is on the decline, as the amount of junk mail sent fell an estimated 12% in the first quarter of 2008.

This follows a year where consumer awareness is becoming more acute with present housing market and the consumer is reassessing their situations. (And here I thought they didn't care.)

Why do I think this a good thing?
  • People aren't sucked into the mindless offers that really don't do them any good.
  • It's less paper wasted. (I love my fireplace.)
  • Less junk mail mean less opportunity for trash thieves to *F* your credit rating. (I love my fireplace)
Despite this wonderful news of declining junk mail, we still got an estimated 4.2 billion, (A billion is 100 million. Isn't it?) pieces of direct mail.

Did you know that junk mail is responsible for:
Each year,
  • 100 million trees are used to produce junk mail;
  • 250,000 homes could be heated with one day's supply of junk mail;
  • Americans receive almost 4 million tons of junk mail every year.
Sadly, while direct marketing is still effective, we'll never get rid of it. That means you have to stop responding to the unsolicited offers and sales folks.

If you didn't know you needed or wanted something before you got the mail, you should stick to that premise and toss the stuff. Don't open it... toss the junk... your eyes are getting droopy, you want to toss the junk mail...

In other words, be smart shoppers, not victims.

Here's at least one resource:
Junkbusters is a site that has information on how to stop junk mail and telemarketing calls, this service is free. (It's a reference to get you started looking. I haven't used it myself.)

Sources: wsoctv; epa

2 comments:

  1. Also don't forget to sign the petition for a national Do Not Mail Registry that will give those who want it a choice to opt-out of receiving junk mail.

    Sign it at donotmail.org!

    ReplyDelete
  2. I happen to be one of the owners of MyJunkTree and as a new company I search the web to see if we are getting any visibility out there and I post n relevant Blogs.

    We launched the company because we were tired of all the junk mail we were receiving and we personally did not want to bounce all over the web to contact all the different companies to stop it all. First and foremost we wanted to let people choose what they wanted to let come to their home knowing that some people really do like some of the coupons and catalogs. So our clients choose what they want stopped.

    We also had to provide a service that is different than the other services out there, so here is what we offer:

    1. We have a database of over 1300 catalogs that you can choose to stop.
    2. We have over a 4000 charities/Non-Profits that you can stop solicitations from.
    3. Stop the delivery of the national phone directories.
    4. Stop the delivery of the weekly coupons.
    5. Stop the general credit card offers as well as the ones from your own major bank.
    6. Stop the miscellaneous junk mail from the data brokers.
    7. You can register on the National Do Not Call Registry from the website.
    8. You can order your no strings attached free annual credit report right from the website.
    9. We plant trees with every new membership.

    And, yes we are a paid service and yes you can do everything that we do for free, if you want to do all the research and spend the time contacting the companies yourself it can easily be done. We have just done all of the legwork for our clients and feel there is value in the service we provide. So check out MyJunkTree and make difference in your mailbox.

    ReplyDelete

Hi - sorry for the confirmation but I need to weed out the noise from the well intended comments. Thanks for leaving a note... - Bruce