Friday, October 2, 2015

PEEPLE Isn't A Bad Idea, But It Will Have Horrible Implications

What do you think of this new PEEPLE review app?

This PEEPLE app is getting a lot of attention even though it is not due out for another month. Folks are freaking out that it's bad enough how you get treated in real life, but to suddenly find yourself reduced to a mere five-star scale entity seems heartless.

But hey, either the creators are heartless or think they have a great idea. Though I'm not sure how being rated by an app can outdo a resume and great references.

But here is what I see, will be the flaws of this priceless app:

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For one, any website that has a rating system will always be plagued by shills and trolls who have nothing better to do with their sorry-ass lives than bash and down-vote things on the slightest whim.

I've seen websites kill their rating systems just because of that. One website I used to visit even had vanity-laced admins who would down-vote your posts if you came anywhere near close to criticizing them or their own posts.

So ratings are at the whim of the users moods.

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Speaking of "ratings at the whim," how do you think this will go for people when they are part of a group that has its distinct clicks. And if one click has a powerful influence, how these reviews or ratings will go?


Over the years I've seen how clicks can work and how the skullduggery and sneaky chatter can be annoying. Imagine if clicks start ganging up on someone with this Peeple app?

It won't take many questionable ratings to impact the thousands who see the ratings but do not understand who make the ratings.

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On another note of rating or reviewing, something that lurks in the dark background of this "fantastic idea" are those who live for the moment to unleash the lawyer that they keep in their back pockets.

Gone are the days of "... and words will never hurt me." Instead, this is the era of "Words will make me sue your ass because I am so thin-skinned."

This app has been compared to Yelp as the "Yelp for Humans" or the "Yelp for People."

But through the years over on that regular old Yelp website, lawsuits have flown hard and fast due to damaging reviews put out there.

The problem is that people don't get smart about how they review things and how they say things online, so when they post something, sometimes that something does not translate well at all.

If this app manages to survive the celebrity concerns and what not, I can see swarms of lawsuits aimed at review authors and the app makers for things that may be said or said things actually causing damage to someone's professional or potential professional career.

Lawsuits have already floated out there about allowing employers access to people's Facebook and other social media accounts.  How do you think this will fare?

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With these few points said and made, I think it could be an interesting premise, but as more and more people don't get their five-star ratings that they deserve, well, maybe we should just leave the public bashing up to Twitter and Facebook users.

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Then again, there is one more wrinkle in this entire process, and that is that this new app is using the name that another org already has in play out there. Oops. And this other Peeple maker is not happy that their name/brand is being treated like a product that people already hate. (First lawsuit, right?) (The other Peeple product is akin to using your smart phone as a peep-hole on your door to see who has come a knockin'!)

Curious about the Peeple App? I've built a Google Search link for you if you want to read more.

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Hi - sorry for the confirmation but I need to weed out the noise from the well intended comments. Thanks for leaving a note... - Bruce